Reseller Resources

1 Make your first photograph count

Use the actual piece, photographed sharply in soft, even light. A light box or diffuser helps control glare on polished metal and rhinestones. Keep the jewelry large enough to inspect, with a simple white or light-neutral background for a clean main image.

Follow with the back, clasp, hallmark or maker’s mark, stone settings, side profile, and all notable flaws. Styled photography can add appeal, but it should not replace clear documentary images. Never edit away wear, damage, or missing stones.

2 Write an SEO-optimized title buyers actually search

Search engine optimization (SEO) helps buyers find your listing in marketplace searches and on Google. Lead with the words shoppers are likely to use: vintage or era (when supported), maker, jewelry type, and distinctive design details such as floral or rhinestone. Add verified terms like “signed” and the finish when helpful. Use natural wording, put the strongest keywords near the beginning, and stay within the marketplace’s title limit. Avoid keyword stuffing, unnecessary punctuation, and unsupported claims such as “solid gold,” “rare,” or “Juliana.”

3 Show the size—and give accurate measurements

Buyers cannot always judge scale from close-up photos. Add a size-reference photograph showing the jewelry resting in your open palm or beside a U.S. penny, especially for brooches, pendants, and earrings. Keep the entire piece visible and the reference on the same surface so its size is not misleading.

Include written measurements, too: brooch height and width, necklace wearable length, bracelet inner circumference or length, ring size, pendant dimensions, and earring drop. Include weight where useful. Make clear when dimensions are approximate, and identify metals or gemstones only to the level your evidence supports. A reference photo adds context; it does not replace measurements.

4 Describe condition without surprises

State whether the piece is pre-owned or new old stock when you can support that designation. Describe missing or replaced stones, scratches, tarnish, plating wear, repairs, loose clasps, and other relevant imperfections. Make the written condition agree with the photos and item specifics.

If you use AI to draft your description, review every line. AI can confidently invent a brand, gemstone, date, metal purity, provenance, or condition detail. Fix those errors before publishing to reduce item-not-as-described (INAD) disputes.

5 Price from the market, not just asking prices

Review actual sold listings before setting your price. Active listings reflect what sellers are asking—not necessarily what buyers are willing to pay. Examine several recent, genuinely comparable sales, taking the maker, design, materials, size, condition, and completeness into account. Then factor in marketplace fees, shipping costs, your desired margin, and room for offers.

6 Complete the listing and make fulfillment easy

Choose the most accurate category and item specifics. Provide a clear shipping policy, careful packaging, and the correct handling time. Double-check the title, condition, measurements, price, photos, and return terms before publishing. For one-of-a-kind pieces listed on multiple marketplaces, remove sold listings promptly.